Friday, January 15, 2010

apples and oranges.

okay - so...people are gonna start to think that i am obsessed with bras...hahaha...but this packaging is so cute - i knew i needed to share it! the brand is entitled "fruit fit". i love how the bras protrude from the packaging to create the shape of the fruit!
this is what the designer, tiffany shih, had to say about her design idea:

"this is a concept for a "repackaging" assignment in which i chose to repackage bras. the packaging was inspired by a kbg commercial in which a young man asks how to tell his girlfriend's breast size. the answer was to simply relate them to a piece of fruit: "are they apples, oranges, or grapefruits?" i thought it was a hilariously cute ad and decided to create a line of bras whose packaging corresponded with the appropriate fruit sizes. a cups are apples and b cups are oranges and etc. since the concept was very "fruity" in nature, the dingy hangers that lingerie normally came on seemed no longer appropriate as i wanted something light and playful."

such a clever design - it would be sweet if they actually used these! here is the website where i found the design.

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